We’re not your typical jewelry store.

We are a jewelry design boutique with a promise to deliver unparalleled, one-on-one customer service and an exclusive wedding jewelry collection; paired with a unique experience unlike any other retailer.


  • Engagement Rings
  • Wedding Bands (men & women)
  • Diamonds
  • Custom Designs
  • Appraisals

About Us

BLUMLUX is located in the Mass Ave District in downtown Indianapolis. What began as a passion project for Nick Blum has blossomed into a business beyond his original dreams, creating engagement rings, wedding bands, and custom jewelry designs for clients all over the country.


BLUMLUX might be most identified by Nick Blum’s Vena Collection, a wedding jewelry collection for men and women that features two red rubies inside the ring, an homage to the origins of marriage.  The design is patented and only available from Blumlux.


Not one to settle, Nick Blum also set out to redefine the jewelry buying experience. After years of working within the traditional jewelry retail industry, Nick knew he wanted to do something different.  Blum wanted to create a relaxed and luxurious setting for his clients – an experience he would enjoy himself.

What started as a small store in Broad Ripple Village in 2005, Nick Blum’s full vision was realized when he purchased a building in the Mass Ave District.  In December of 2016, the new BLUMLUX BOUTIQUE opened – delivering the all-encompassing experience Nick Blum had envisioned since the beginning.


BLUMLUX is the work of GIA Certified Designer Nick Blum.

His love for jewelry and craftsmanship began at an early age. At 15, instead of taking notes in school, Nick’s notebooks were full of jewelry sketches and designs. By 19 he left Indianapolis to study at the Gemological Institute of America in Southern California, where he studied the art of jewelry manufacturing & diamonds.

In 2005, Nick Blum combined his education and passion to form BLUMLUX, a watch and jewelry collection for men and women. In two short years, BLUMLUX was named the Rising Star Brand by Jeweler’s Circular Keystone (JCK), the industry’s premier event.

Nick Blum originally set up shop in a small retail space in Broad Ripple Village. As his business grew, so did his vision for BLUMLUX.  In 2015 Blum purchased a historical building in the Mass Ave District that would serve as the new home for the BLUMLUX BOUTIQUE. The location, architecture, and history of the building provided the ultimate backdrop for the customer experience he set out to achieve.

BLUMLUX is now located along Mass Ave. in downtown Indianapolis, facing the Kurt Vonnegut mural in one of the city’s most treasured neighborhoods.

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